Welcome to GrantTalk, the podcast where experts share their insights, hosted by Libby Hikind, the founder and CEO of GrantWatch and author of The Queen of Grants. In Episode 17, we kick off our Business to Business (B2B) segment, focusing on cybersecurity. B2B involves transactions and communications between businesses. Contact the Net Is Up for your Cybersecurity needs and a free quote at info@netisup.com or (732) 902-0487. This podcast highlights the importance of protecting sensitive information in a networked world. In this episode, Libby sits down with Elliot Rosenfeld, founder and CEO of Net is Up (netISup), to discuss the growing importance of cybersecurity and how businesses can protect themselves from digital threats. .
A Brief History of netISup
Founded in 2000, Net is Up began as a network infrastructure company, focusing on designing and supporting networks and reselling components. As the landscape of digital threats evolved, so did Net is Up. The company shifted its focus towards cybersecurity, recognizing the growing need for robust protective measures against an array of cyber threats. From regulatory compliance to complex cybersecurity solutions, Net is Up has become a guardian for businesses against digital attacks.
Understanding Cybersecurity: The Basics
Cybersecurity encompasses a range of technologies designed to protect your network and digital information. This protection extends across various platforms, including mobile devices, desktops, laptops, cloud applications, and network infrastructure. Rosenfeld emphasizes that a comprehensive cybersecurity strategy is not just about technology; it also involves training end-users to recognize and avoid potential threats.
The Threat of Phishing
Phishing is one of the most common and dangerous forms of cyber-attacks. It involves tricking individuals into providing sensitive information, such as passwords or financial details, by masquerading as a legitimate entity. These attacks can come in the form of emails, messages, or websites that appear genuine but are designed to steal information or infect systems with malware. Rosenfeld highlighted the importance of vigilance and training in recognizing phishing attempts. Simple measures, such as verifying the sender’s email address and being cautious of unexpected requests for money or information, can prevent many phishing attacks.
End-User Training
End-user training is a critical component of any cybersecurity strategy. According to Rosenfeld, effective end-user training cannot be a one-time event. Instead, it must be an ongoing process. Employees need to be regularly educated about the latest threats and best practices for avoiding them. This includes not only formal training sessions but also practical exercises, such as simulated phishing attacks, to ensure that employees can recognize and respond to real threats.
Secure Links and Email Protection
Libby and Elliot go on to discuss the importance of using HTTPS links in emails to ensure secure communication. However, Elliot noted that sophisticated attackers can also create fraudulent websites with valid digital certificates. To counter this, Net Is Up provides an email security service that filters and verifies links, replacing them with protected versions. This additional layer of security helps prevent users from clicking on malicious links.
Investing in Comprehensive Cybersecurity
Cyber insurance provides an extra layer of protection. It covers certain costs associated with a cyberattack, such as data restoration and ransom payments. Rosenfeld advises nonprofits and small businesses to invest wisely in high-value cybersecurity services that offer broad protection. Net Is Up specializes in tailored solutions for small to medium-sized businesses, ensuring that their IT infrastructure is secure and resilient against various cyber threats.
Recent Cyber Attacks and Lessons Learned
Rosenfeld discussed several recent high-profile cyber attacks, including one on a nationwide title company and another on a large Asian bank. These incidents underscore the need for comprehensive cybersecurity measures. It’s not enough to focus on one aspect of protection; businesses must adopt a holistic approach that addresses all potential vulnerabilities.
Practical Tips for Nonprofits and Small Businesses
For businesses looking to enhance their cybersecurity, Rosenfeld offers several practical tips:
- Regular Software Updates: Ensure all software and systems are regularly updated to protect against known vulnerabilities.
- End-User Training: Invest in continuous training programs to educate employees about the latest threats and best practices.
- Email Verification: Verify email addresses and links before interacting with them.
- Invest in Security Solutions: Engage with experts and prioritize high-value cybersecurity services that offer comprehensive protection.
- Consider Cyber Insurance: Evaluate cyber insurance options and ensure compliance with required security standards.
Conclusion
In conclusion, the conversation with Elliot Rosenfeld highlights the importance of cybersecurity as an ongoing process that requires attention to both technological solutions and user behavior. With the increasing sophistication of cyber threats, businesses must take proactive steps to protect their digital assets. Investing in comprehensive cybersecurity measures, ongoing training, and cyber insurance, organizations significantly reduce risks and ensure they are prepared to respond to cyber threats.
For more insights and expert advice on cybersecurity, be sure to subscribe to GrantTalk and stay updated with the latest episodes. You can find the podcast on YouTube, Apple, iHeart, and Spotify. Reach out to Elliot Rosenfeld through email and netISupisit their website. Stay safe and vigilant in the digital world!
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